Land Rover makes dealers most profit in 2023


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Will the Evoque still bring in the pounds for used car dealers in 2024? : credit: © JLR
For the third year running Land Rover has made UK used car dealers the healthiest profit margins

According to data from trade to trade website, Dealer Auction, the brand ranked first in 11 out of 12 months of the top ten most profitable cars. Number one performer in 2023 was the Range Rover Evoque, making used car dealers an average profit of £3325 – in 2022 and 2021 the winner was the Discovery 4, which made £4340 and £3060 respectively.


More surprising to learn, however, was that the other Land Rover to feature in the top 10 was the Freelander 2, making an average retail margin of £2425.

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