Strong demand for JLR’s SV models


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Special Vehicle Operations performs strongly

Jaguar Land Rover’s Special Vehicle Operations division sold more than 9500 high-performance and luxury SV products in 2019-20 financial year – up an impressive 64 per cent compared to the previous year. 

The growth was across all seven SV vehicles, including the long-wheelbase Range Rover SVAutobiography and the more driver-focused Dynamic version. The 567hp Sport SVR remains the best-selling model, while the launch of the Range Rover Velar SVAutobiography Dynamic – which only saw deliveries starting in 2019 – made significant contributions to the overall numbers.

The increase in retail sales has been supported by the roll-out of SV Specialist Centres in key markets and the establishment of dedicated SV areas at retailers, which are trained to meet the exacting needs of a typical SV customer and the premium service they expect. 

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Michael van der Sande, Managing Director, Jaguar Land Rover Special Vehicle Operations, said: “Despite a challenging sales environment for the automotive industry as a whole, we’re delighted that the demand for Jaguar and Land Rover SV products continues to grow strongly, just five years after the division was first launched.”

At the same time the Special Vehicle Operations’ SV Bespoke department has seen 20 per cent growth in bespoke commissions and Premium Palette paint finishes for a selection of Jaguar and Land Rover vehicles. 

Their vehicles are most definitely a far cry from our beloved workhorses or weekend toys – but if you won the lottery, wouldn’t you be tempted?

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