New Elliot Brown Land Rover watch powers team Exe Endurow on row around Britain
Not only have Land Rover and watchmaker Elliot Brown teamed up to create one of the world’s toughest watches, but they’re also the sponsor of Exe Endurow who after completing the GB Row Challenge also set records for the youngest team to complete the round Britain row, together with a new record time for the fastest assisted row round Britain.
The Queen's great nephew Arthur Chatto and three of his friends (Oliver Dawe-Lane, Harry Lidgely, and Charles Bromhead) arrived at Tower Bridge on 16 August after rowing unassisted for 1820 miles battling against adverse conditions whilst circumnavigating around the UK coast. They completed the challenge in an astonishing 42 days, 8 hours, 23 minutes and 16 seconds raising £20,000 for the British Red Cross and Just Once Ocean.
After using the New Land Rover Defender to launch their quad boat into the water, the team set off wearing new Land Rover x Elliot Brown Holton Professional watches for the crucial timekeeping ahead.
The Exe Endurow team perfectly embody the spirit of adventure with their almost 2000 mile expedition, one of the world’s greatest rowing tests, and the fact they donated so much money in the process makes it all the more special.
The Land Rover x Elliot Brown watch is based on the original Elliot Brown Holton Professional watch that was developed with a specialist branch of the UK armed forces. Built to withstand extreme military field tests and harsh environments, it was the first British-designed military watch supplied to the unit in more than a decade. All this makes it the natural choice for a Land Rover special-edition timepiece – and perfect for the daunting Row GB Challenge.
The Land Rover x Elliot Brown watch will be available as part of Land Rover’s Above and Beyond collection of technical clothing and equipment, priced at £499. To register your interest, visit here: shop.landrover.com/elliot-brown-holton-professional-watch.