Defender still in demand

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19 June 2024
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Defender 110 most in-demand new car on Auto Trader for third month running : credit: © JLR
Demand for Defender continues to bloom, according to data from Auto Trader

They have reported a 22 per cent year-on-year uplift in new car visits during May. The figure marks a one per cent increase compared with April, and the highest rate of YoY growth recorded in over a year.

And the brands that dealers are currently selling the most during this seasonal bloom? While BMW ranked highest with a 16.9 per cent share of enquiries, Land Rover followed closely behind with 13.3 per cent. As for individual models, the Defender 110 retained its title as the most in-demand new car on Auto Trader for the third consecutive month, generating 4 per cent share of enquiries. The Range Rover Sport took second place at 3.3 per cent and the Range Rover fourth place with 2.8 per cent.

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