More from ORE


Latest Posts
Too good to miss
06 December 2023
Land Rover 90 Hard Top
05 December 2023
An evening with Alex Bescoby
03 December 2023
Land Rover Discovery 3
03 December 2023
13 June 2023
Nomadiq folding BBQ is already a hit for Oak Ridge Adventure : credit: © Oak Ridge Adventure
ORE4x4’s sister brand, Oak Ridge Adventure, is ramping up its operations

Back in January, ORE4x4’s managing director, Chris McCormack, established a sister company called Oak Ridge Adventure, aimed at the outdoor/adventure equipment market. After ORE had earlier taken on distribution of the popular LTPRTZ (lighting) and Vickywood (roof tents, awnings and accessories) brands in the UK, McCormack decided it would make sense to separate the engineering and outdoor sides of the business, resulting in the creation of Oak Ridge Adventure to handle the latter.

The business model for the new venture is the same as ORE has been practising for the past five years – select and test what they believe to be some of the best products for each category, and then only stock a single winning brand.

Some of the early products that Oak Ridge Adventure (ORA) has already tested include the Nomadiq folding BBQ (a favourite with the ORE team for the past couple of years), while more research with other equipment is well underway. ORA has nailed down some agreements for exclusivity in certain markets and it looks set to be a busy year for the team.

Content continues after advertisements

Meanwhile ORE4x4’s product development and testing programme continues apace, with new equipment launches planned throughout the year.


LIKE TO READ MORE? Try our Budget Digital Subscription. You'll get access to over 7 years of Land Rover Monthly – that’s more than 100 issues plus the latest digital issue. The issues are fully searchable so you can easily find what you are looking for and what’s more it’s less than 10p a day to subscribe. Click here to find out more details and start enjoying all the benefits now.